I've worked with dozens of business owners in tech, manufacturing, and construction. Different industries. Different challenges. But they all say the same thing: "𝘞𝘦 𝘯𝘦𝘦𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘵𝘩 𝘣𝘦𝘵𝘵𝘦𝘳 𝘴𝘬𝘪𝘭𝘭𝘴." So they invest in training. Technical certifications. New equipment. Better processes. And turnover stays high. Engagement stays low. The owner still works 70-hour weeks. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐩𝐚𝐭𝐭𝐞𝐫𝐧 𝐈 𝐬𝐞𝐞: They're trying to solve a PEOPLE prob